PACC Talk Winter 2009


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In This Issue
The Fulton Street BID
Storefront Improvements Brighten Up Fulton Street
Reconstruction of Fulton Street
Capital One Bank Opens on Fulton Street
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PACC Talk January 2009
PACC TALK...

...Read about PACC's commercial revitalization efforts on Fulton Street in Central Brooklyn.
The Fulton Street Business Improvement District (BID) becomes a reality.
On December 29th Mayor Michael Bloomberg signed into law the Fulton Street BID serving the neighborhoods of Fort Greene and Clinton Hill from Rockwell Place to Classon Avenue.  Commissioner Robert Walsh of the Department of Small Business Services whose staff guide local partners through the process of becoming a BID, local steering committee members Adina Boyce, Wellington Sharpe and Gary Con, Mayor Bloomberg signing the BID Bill.Jamie Ruddy, Branch Manager for Capital One, and PACC staff Deb Howard and Dale Charles attended the signing.  Prior to the signing Mayor Bloomberg spoke of BIDs as a valuable economic tool that strengthens and stabilizes commercial areas. "The services provided to the community are essential to ensuring small businesses, and the neighborhoods in which they operate, are given every opportunity to succeed."  Fulton Street becomes the 18th BID approved by the Mayor, the 62nd in the City and the 2nd along Fulton Street. Wellington Sharpe, the BID Steering Committee Chair, thanked all those who participated in the process including the DSBS staff, steering committee members and most particularly Council Member Letitia James for her support.    
 
The process for forming a BID was launched iInside City Hall.n December 2005 with a "BID Bash" held at "Crunch Fitness". The steering committee was formed in the Spring of 2006 with over 20 local merchants, property owners, residents, and elected officials participating.  PACC's Economic Development team provided manpower to conduct the needs assessment survey, helped guide the Steering Committee through the budget and ballot collection process, provided outreach for 8 community meetings and public hearings within the proposed district, and assembled the District Plan which was finalized in February 2008.
 
"We are excited that the BID will provide targeted revenue funneled into services to support local merchants and improve the shopping environment on the Fulton Street commercial corridor." stated Deb Howard, Executive Director of PACC. "The merchants on the Clinton Hill side have been hard hit by the street construction and the economic downturn is affecting everyone. So when the BID Board is formed, we will be encouraging them to focus a major amount of the first year revenues on marketing efforts and building awareness of local businesses on Fulton."

To read the Mayors official Press Release, click here
Storefront Improvement Grants Brighten Up Fulton Street
PACC's economic development department has been busy this Fall as nine local businesses are receiving storefront improvement grants. PACC identified the storeowners who would qualify, administered the grants, helped them obtain propKeyFood near Frankliner permits and connected them to contractors.  Joglu, the manager of the Key Food on Fulton near Franklin whose beautiful new awning went up in October said, "I'm very happy with it-it looks nice and I am sure it's going to improve my business."
 
Five stores between Bedford and Grand Avenues received matching funds from the Department of Small Business Services this year which were used to install open mesh security gates, security lighting, awnings, and high quality signage. InAl Pasha near Bedford Avenue addition to City money, PACC also solicited funds from the Independence Community Foundation to support merchants in Clinton Hill between Vanderbilt and Grand Avenues where storefronts are in dire need of capital improvement but the area does not meet DSBS' criteria for assistance.  With a pass-through grant of $15,000 from Independence, PACC was able to offer four storefront improvement grants to businesses on this stretch of Fulton.
 
The matching grants have allowed businesses such as Joloff Restaurant, Au Tour Du Monde, Key Food and Al Pasha to contribute to a safer and more welcoming Fulton Street. "The security lighting makes a huge difference, especiAu Tour Du Monde (clinton and Fulton)ally on cold winter nights," explained Dale Charles, Director of Economic Development. "They give the strip a new feel that is safer, cleaner, and a better place to shop. I am glad that PACC was a part of the process."  Over the past five years PACC has administered a total of 52 matching grants to local businesses on Fulton Street.
 
Reconstruction on Fulton Street
 
The Department of Design and Construction began a capital construction project on Fulton Street between Clinton and Bedford back in 2006, and it has been a long two years foCredit:Brownstoner.comr the merchants on the strip. The $7.5 million dollar project which includes a new sewer system, water main, new sidewalks and curbs, better street lighting and revamped bus stops has finally drawn to a close and not a minute too soon for locals like Pape Diagne, the owner of Joloff restaurant. He says that he has lost nearly a third of his business due to construction.
 Papa of Joloff
"I understand that you can't make an omelet without breaking the eggs, but you shouldn't overcook the eggs either!" Still, Diagne is "happy that these improvements are being made-I just wish it hadn't taken so long."
 
PACC played an important role as an intermediary between the City and the merchant association, keeping businesses informed about the schedule and ensuring that the city helped the merchants remain in business. "Dale's been coming by about once a week with updates on the construction and advice for how to get through it," added Diagne.
 
Joglu from Key Food also highlighted the key role that PACC has played. "PACC helped us keep our store open during the construction and kept them from blocking our entrance. The street looks nice now and I really hope that business begins to pick up."

For more photos of Fulton Street, click here
Long awaited Capital One Bank Opens on Fulton Street
Anyone who has walked along the Fulton Street strip would agree that the area qualifies to be a part of a Banking Development District (BDD), which is an area that the New York State Banking Department has designated as under-banked. "Along the Fulton Street corridor there are no banks for twenty-seven blocks," Cap One Clinton Hillexplained PACC's Executive Director Deb Howard. "And PACC has actively been trying to recruit a banking presence for this section of Fulton Street for many years without success." But that all changed on Monday, December 8th with the soft opening of a new Capital One Bank branch on the busy corner of Fulton Street and Clinton Avenue. The branch is now open for business and will have a grand opening celebration soon. "We are thrilled to be a part of this neighborhood and to serve a new community." said Jamie Ruddy, the bank's branch manager.
 
Pape Diagne, from Joloff restaurant, echoed the sentiment of many of the merchants when he said: "We'd like to see more banks around here. This new branch will save me a lot of time as I used to have to walk twenty or thirty minutes to get to a bank."
 
PACC was instrumental in getting the branch opened. We identified the location, and supported the bank's application as a BDD both at the local and state levels to make the branch a reality. "This is something that we are very proud of and is a critical addition to the commercial corridor." said Howard. "We also applaud Capital One Bank for their commitment to serving this community."
 
PACC would like to thank the following agencies, corporations and organizations for their support in 2008.

Astoria Federal Savings, Bank of NY Mellon, Butler Foundation, Capital One Bank, Center for New York City Neighborhoods (CNYCN), Citibank Foundation, Deutsche Bank, Honorable David Yassky (Councilmember 33rd CD), Honorable Letitia James (Council member 35th CD), Honorable Hakeem Jeffries (Assemblymember), HSBC Bank USA, Independence Community Foundation, JP Morgan Chase, Local Initiatives Support Corporation (LISC), M & T Bank, Neighborhood Opportunities Fund- SNI, Neighborhood Opportunities Fund-INCO, New York Community Trust, New York Mortgage Coalition, New York City Council HPI, NYC Center for Neighborhood Economic Development, NYC Department of Health & Mental Hygiene, NYC Department of Housing Preservation & Development, NYC Dept of Small Business Services, NYC HRA HASA, New York State Division of Housing and Community Renewal, Public Allies, Ridgewood Savings Bank, Surdna Foundation, Taconic Foundation-Section 8, United Way, Washington Mutual Bank and United States Department of Housing & Urban Development.
To find out more about PACC or to become a member, email us at pacc@prattarea.org and visit us on the web at www.prattarea.org
 
Sincerely, 

Deb Howard
Pratt Area Community Council
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